- High pricing because of the quality ingredients used
- Starbucks refuses to guarantee that milk, beverages, chocolate, ice cream, and baked goods sold in the company’s stores are free of genetically-modified ingredients
- Strong presence in the U.S. - more than three quarters of its cafes located in the domestic market
- In order to reduce business risk, expansion is needed
- Pricing are higher as compared to the competitors.
- High operating cost·
- The business profits are highly dependent on coffee product.