INDIVIDUALISM: Individualism is the cornerstone of American values and affects every aspect of American society. You would have heard of the “Great American Dream” The American Dream is belief in the freedom that allows all citizens and residents of the United States to pursue their goals in life through hard work and free choice. It began as an opportunity that immigrants looked upon to pursue material prosperity. This value of individualism stems from two important documents – The Bill of Rights and the Declaration of Independence that have influenced the constitution of America. Liberty and freedom were the pillars on which this nation was founded. Individualism along with freedom has given America her prosperity, her economic power and her social standing. What would these values translate into in terms of behaviour? Americans are encouraged at an early age to be independent and to develop their own goals in life. They are encouraged to not depend too much on others including their friends, teachers and parents. They are rewarded, when they try harder to reach their goals. They are self reliant and independent. Most Americans see themselves as separate individuals, not as representatives of a family, community or other group. Financial independence is a fierce need.