This article presents an initial exploration into the possibility of creating a bridge between the agricultural and tourism sectors, by using agritourism as a means for regional development with Buddhist economics as the underlying concept to achieve sustainable development of Thailand’s agriculture. We explored issues and challenges of agritourism through a pilot case study of a food safety, tour package and would like to argue that agritourism development in Thailand requires thorough checks of the readiness of the supply side and the possible potential of the demand side. The two-day agritourism familiarisation trip described above is a good example of the kind of “integrated development”, involving good deeds or the offering of kindness, which are reflective of the core values of the Buddhist economics concept. The conferment of benefits on two dimensions was exemplified: food safety and hospitality services from the supply side and the moral and socio-economic support from the demand side. The farmers were anxious to ensure that their visitors (whether Buddhist or Muslim) could eat local (organic) food, have an enjoyable time on the farm and be satisfied with the hospitality offered. The trip participants exhibited their support for the idea that the farmers are going in the right direction, by producing organic fresh food, and, at the same time, felt that there is huge, potential demand for organic agricultural products in their urban setting now and in the future. potential demand for organic agricultural products in their urban setting now and in the future.