It is no secret that technology has permeated every part of our personal lives, from the way we connect with others to the way we run our homes. And no industry has been left untouched, writes Rohit Gupta.
As consumers expect and demand effortless digital interactions, airports, like many other industries, are undergoing a revolution to meet this need.
in 2014 alone, 879 million passengers travelled by air in the European Union, an increase of 4.4 % compared with 2013. In 2015, the passenger traffic across the European airport network grew by an average of more than 5.2%.
Integrating digital technologies is critical for airports to operate efficiently. It can help airports ensure on-time performance and streamline, simplify and improve both the customer experience and operational efficiencies.
Through analysing the digital data that surrounds almost everything consumers do, from social media posts to how they interact with self-service systems and check-ins – what we at Cognizant call Code Halos – airport operators can tailor services to each customer to increase loyalty by differentiating the airport experience.
Crucially, this use of technology should not be focused on one single touch point, but used to create consistency across the whole process from check-in and on-board services to baggage handling and passport control