The corporate strategic plan has three major thrusts. Firstly, the mission statement describes the customer need that is to be satisfied, the competitive edge that the organization enjoys and the strategic objectives. Secondly, the overall or general strategy that the organization will follow is articulated. There are seven general strategies that can be used the entrepreneurial strategy the dynamic growth strategy the analyser strategy the defender strategy the rationalization strategy the liquidation strategy and the turnaround strategy. While smaller businesses tend to nations of strategies. Thirdly, the corporate strategic plan define s the structure is an indication of the way the organizations often represented by a hierarchy chart. The selected structure is an indication of the way the organization has decided to invest its resources.