programming with content qualified as suitable for children over 10 years of age, based on the recommendation of the Audiovisual Council of Catalonia. At the time of the analysis of programme labelling by the Galician regional television channel we detected a failure in the system. The consulted expert from this television network pointed out that a problem in the broadcast software prevented the age data from being detected by the software that powers the EPG, the website and the broadcast teletext. The analysis shows that the interpretation of the criteria and its adaptation to the contents of the programmes results, occasionally, in controversial situations. This occurred in December 2014 with the rating and airing time of Sálvame, which was broadcast by Telecinco in “protected hours”. The programme, which was broadcast daily between 16:00 and 20:00 hours, was labelled as not suitable for children under 12 years of age or suitable for children over 7 years of age, depending on the content of every hour. The National Markets and Competition Commission asked the TV channel to adapt the rating and broadcast of the programme because some of the episodes should have been rated as suitable for an older audience, and started a disciplinary action for the alleged breach of article 18 of the General Law on Audiovisual Communication (2010). 4
.4.2. Labelling in corporate websites In some television channels, the number and colour code used in the website differs slightly from the one used on the TV broadcast signal and the EPG. In addition, as a general rule, there was certain difficulty to access and view the rating symbols on the corporate website, which makes it difficult for users to find the rating of programmes. In Mediaset, the rating that appears on its website incorporates two specific pictograms for children’s programmes, in addition to the symbols established by the Self-regulation Code: Not suitable for children under 7 years of age and “Especially for children. Recommended for children under 7 years of age”. The rest of the coding is similar to those that appear on the TV screen. Mediaset’s corporate website uses the following pictograms to rate its programmes:
• Suitable for all audiences • Especially for children. Recommended for children under 7 years of age • Not suitable for children under 7 years of age
• Not suitable for children under 12 years of age
• Not suitable for children under 13 years of age
• Not suitable for children under 16 years of age Revista Latina de Comunicación Social # 070 – Pages
http://www.revistalatinacs.org/070/paper/1055/25en.html
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