The open-ended questions, which were answered by respondents in privacy and under conditions of their own choosing, allowed for a certain richness and depth of reflection. The anonymity of participants when discussing a sensitive topic was also a major advantage. The short and choppy nature of some responses, characteristic of qualitative Internet data (Ross et al. 2007), made for easy coding. Additionally, online surveys have the advantage, as has been pointed out elsewhere (Zhang et al. 2008), of rapidly collecting large amounts of data from many respondents.