Generally, the surveyed firms admitted that
TSC integration enables them to experience a
better growth in their non-financial aspects
instead of financial areas. It implies that overall
TSC performances differ based on the level of
SC integration which is supported with the findings
from Table 4. This difference is significance at
0.05 level with higher lambda value (0.578) where
it is explained that about 42% of TSC integration
significantly affect TSC performance measures.
The prominence of growth in non-financial
measures is further supported with the findings
from Table 5 where it is indicated that the nonfinancial
aspects score a higher mean-square
value (6.245) against the financial measures. With
this, it can be safely concluded that firms that
integrate TSC practices are believed to greatly
enjoy a significant growth in non-financial aspects
instead of growth in financial areas. The most
plausible justification for such scenario is the
intangibility nature of tourism sector demands a
high coordination across chain members which
act as the main contributor for the growth in nonfinancial
areas.