Especially in the current situation, the company has the strategy is one of the most important elements of management. Dynamics complex speed and diversity in corporate environments hinder the stability and existence of the company's goal is to make a decision in the long future in which almost seems a little in terms of the impact that enter about. The company, so the decision is based, at least in the conflicts and the context is clear. But in a reliable conclusion should not face hardening of the company in the future has been designed. It comes with a strategic management in the interpretation of the company in the future in the perception and make the environment which will affect. The company and the action in the distant future. Management of the impact of the decision will be made clear and affect the risk it inside and outside and the opportunity to present clearly shows the options for the proper.