A real estate agent acts as an intermediary for the sale and purchase of buildings and land. “Realtor®”
is a trademarked term for real estate agents affiliated with the National Association of Realtors (NAR). Most
agents and brokers are active in the residential market, but some specialize in commercial or agricultural
properties. Only licensed brokers are allowed to sell properties, so they often sponsor real estate agents to
interact directly with clients. With excellent marketing skills, a keen understanding of financing options, and a
broad knowledge of the industry, real estate agents are natural advocates for smart energy efficiency
upgrades. A real estate agent is also uniquely positioned to provide energy efficiency program partners with
access to a wide network of customers, contractors, home inspectors, and appraisers.