Self-presentation is a complex topic in social psychology, and there are many
subtopics to study. Motivation, power and influence, social anxiety, social capital, Social
Exchange Theory and Evaluation Apprehension Theory are but some of the topics I came over
during the preparation of my study that could be interesting to apply to an online setting.
However, I have focused on the tactics of self-presentation and examined to what extent selfpresentation
theories explain self-presentation on Facebook. One of the reasons why selfpresentation
on social networking sites may be different from face-to-face is that online one
may “inspect, edit and revise” (Walther, Slovacek & Tidwell, 2001: 110) one’s selfpresentation
before it is made available to others.