The soda industry is a $75 billion market, but it is also an industry that reached its greatest heights in the US during the 1980′s and 1990′s.
Fountain drink sizes grew more than 50% by 1990 in the United States – the kid’s size fountain drink sold in the U.S. is the large soft drink size in France.
In 1998, Americans were downing 56 gallons of the stuff every year per person.
Americans are now drinking about 450 cans of soda a year, according to Beverage Digest, roughly the same amount they did in 1986.
Coca-Cola printed the 250 most common teen names on Coke bottles in the summer of 2014, hoping to entice teens with the “personalized” drinks – it caused sales to rise by 1%.
A 64-ounce fountain cola drink could have up to 700 calories.
Beverage companies in the US spent roughly $3.2 billion marketing carbonated beverages in 2006.
Beverage industry-funded studies are 4x to 8x times likely to show a finding favorable to the soft drink industry than independently-funded studies.
25% of teens will drink at least 1 soft drink every day. About 20% of teens will have two or more soft drinks every day.