Working with the event stakeholders
Media collaboration with the various event participants can boost the media effort. The sponsors and government may have their own public relations teams and relationships with the media, which could assist the event media effort. The community can create human interest stories around the event, a favourite subject for journalism. Particularly in the case of an event stretching over several days, journalists frequently go to the community for additional reporting on topics such as community lifestyles and event impact. The event PR team should play a core coordination role in this.