An enterprise value of investors' perception of the
company is often associated with stock prices. High stock
price makes the value of the company high. Common
enterprise value is indicated by the price to book value.
High price to book value makes the market believe in the
future prospects of the company. This is the desire of the
owner of the company, because a company with high
value indicates prosperity (Soliha and Taswan, 2002). In
reality, not all companies want a high stock price
(expensive), because of fear not being able to sell or not
being able to attract investors to buy. That is why, the
stock price should be made optimally. This means that
the stock price should not be too high and not be too low.
Stock price that is too low can adversely affect the
company's image in the view of investors. Optimal stock
price can be achieved through a series of inferences from
the company's experience in selling shares on the stock
exchange. That is, if the market is very interested in
shares traded, the company can raise its stock price, and
vice versa. With the high value of the company, the
shareholders will feel confident with the future of the
company when the company is handed over the
management to the manager or interested parties who
are considered able to run the company. Management
will take action that could increase the value of the
company, one way with CSR disclosure. Through CSR,
companies can participate in the social engagement of
the community and the environment, and can also
increase the value of the company and to attract
investors through the optimal stock price.
An enterprise value of investors' perception of thecompany is often associated with stock prices. High stockprice makes the value of the company high. Commonenterprise value is indicated by the price to book value.High price to book value makes the market believe in thefuture prospects of the company. This is the desire of theowner of the company, because a company with highvalue indicates prosperity (Soliha and Taswan, 2002). Inreality, not all companies want a high stock price(expensive), because of fear not being able to sell or notbeing able to attract investors to buy. That is why, thestock price should be made optimally. This means thatthe stock price should not be too high and not be too low.Stock price that is too low can adversely affect thecompany's image in the view of investors. Optimal stockprice can be achieved through a series of inferences fromthe company's experience in selling shares on the stockexchange. That is, if the market is very interested inshares traded, the company can raise its stock price, andvice versa. With the high value of the company, theshareholders will feel confident with the future of thecompany when the company is handed over themanagement to the manager or interested parties whoare considered able to run the company. Managementwill take action that could increase the value of thecompany, one way with CSR disclosure. Through CSR,companies can participate in the social engagement ofthe community and the environment, and can alsoincrease the value of the company and to attractinvestors through the optimal stock price.
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