4.1.3 Blog indexing
If you are an active blogger or have a corporate blog, make sure it is updated
regularly so that the content stays fresh and google has something to crawl. By
having regularly updating content that is interesting to your target market, you
are more likely to have people linking to you, increasing your credibility and search
engine ranking.
Submit your blog to a blog search engine such as afrigator (www.afrigator.co.za).
afrigator is a social media search engine and blog directory for anyone interested
in blogs, videos, photos and news from africa. afrigator only carries african
content and is the hub for social media in africa. Here are a few other ideas on
how to increase traffic to your blog:
• Set up a live feed on Yahoo or google so that your site is crawled regularly.
• add a link to your blog in your email signature, email marketing campaigns
and any other marketing material.
• add an rSS feed that people can subscribe to. an rSS (rich site summary) is
a link with the subject line and date of each blog entry. People can add this
feed to their site so that any updates to your blog are automatically updated
on their site too. this in an excellent way of generating backlinks to your blog.
• Write comments on other people’s blogs and then make sure you add a link
back to your website.