The LG Watch Urbane follows closely in the footsteps of the LG Watch R, the first smartwatch with a full circular Plastic OLED (P-OLED) display, which LG launched in October 2014. While the LG Watch R was designed with the active user in mind, the LG Watch Urbane is more formal with a thinner profile making it perfect for either men or women. Resembling a luxury timepiece, LG combined a classic design and innovative features to add style and convenience to everyday life while raising the already high standards set by its predecessor.