In conjunction with this research, quantitative studies on sales results
were undertaken in a number of markets. The first case, in Estonia,
showed an increase in sales of 16 per cent for the test unit compared to
sales from standard trays on shelves. The second case included one of
the major multinational retail chains based in the UK, where the
products in the test unit increased in sales by 11 per cent compared to
traditional sales in trays. In the third case, where a major international
brand was evaluated in the test unit in Sweden, sales grew by 65 per
cent compared to traditional sales in trays on half-sized standard Euro
pallets. In the last case, in Russia, products on display in the test unit
increased sales by 15 per cent. The results from these four cases
strongly underscore that consumers prefer the test unit mode.