Seize opportunitiesot
Anything fyom an upcomimg appearance to the top-of-the-hour ID can become an opportunity to creatively promote your station. There is just one rule : If it is pre-recorded, it has to be perfect. Make sure you have a good quality,reliable audio recording system in place in order not to miss the chance to utiltze a magic moment for a show promo.You may come across some of these moment during aircheck sessions. And it is very frustrating when the quality of the sound is too poor to use for a produced promo.