Film / Television / Video Games. The storyboard is essentially a large comic strip of the film or
some section of the film produced beforehand to help directors, cinematographers, video game
cinematic director and advertising clients to visualize the scenes and find potential problems
before they occur
Animatics: In animation and special effects work, the storyboarding stage is followed by a mockup
called "animatics" (also known as leica reels or story reels) to give a better idea of how the
scene will look and feel with motion and timing.
Interactive Media / Advertising / Business: Storyboards were adapted from the film industry to
business for planning ad campaigns, commercials, workflow proposals or other projects
intended to convince or compel an audience to action, and to pitch a concept to the client.