Explain the 5 characteristics of any innovation that has successfully diffused and why it was successful - for example why was it better
Relative advantage - It must be better than what already exists - explain why
Compatibility - It must be compatible with the user's lifestyle - explain why
Complexity - Easy to use innovations diffuse more quickly - explain why
Observability - can people see the innovation being used? - explain why
Trialability - It could help if people can try it before buying - explain why