Challenging things to face in Japanese market, the first expensive – success in Japan not cheap, in other word no risk no award. The second language difficulty, however young generation rapidly adopted English. The third define the specific needs of Japanese consumer and pay high attention to listen to Japanese customers. If somebody else does not agree with my point, I could show the research evidences that I have done. Even though the priority is not proving or disproving each other’s, important thing is assist to make a right decision into globalization.