Lastly for individual benefits, this study has managed to determine 11 items (no. 10-20). The benefits are offered by only specific hotels, thus it provide uniqueness of Mobile Hotel Reservation Adoption Application over the others. Hotel A has managed to provide four (4) items differently in an effort to create uniqueness, such as available in more than one language, provide interactive maps for all their hotels and resorts, offer Online Customer Support Centre and Online Forum. Available in Chinese and Japanese, Hotel A is the first in the industry that provide multilingual user-friendly mobile website. In addition, they have Online Customer Support Centre that enables guests to chat, interact and send a message to the hotel. All inquiries will be replied immediately by hotel representatives. Advancement of technology is also utilized by Hotel A through the establishment of an online forum, which encourages guests to share tips and recommendations based on their past experiences staying at the hotel. Uniquely, all stories can be done via mobile. As for Inter Continental Hotel, it provides Kitchen Cookbook and Concierge Insider. Guests can have the recipes of the hotel famous menu. Sheraton Imperial provides Crossover Rewards with Airlines Program. Marriott offers a 10% disc at their Marriott Gift Shop. Pullman provides ‘tempting offers’ giving all their best rates and latest special offers from all around the world. This study also found that Mandarin Oriental provided three (3) unique features namely; optimized for iPads, features ‘Read Me Later’ function that allows guest to switch back and forth between the mobile device and desktop and lastly ‘Cities by MO’. This is the highlight in the application due to the tab features a wide-ranging destination guide from area attractions, restaurants, shopping and nightlife sections. Guests can search for a specific point-to-point GPS functionality.