Branding the Company
One way to personalize your company is to make employees visible on your website. This way customers can identify themselves with you and they know who they’re buying from.
Unless you’re writing instructions or technical copy, writing is a creative process. When writers are in the flow, they work in bursts of energy, hammering out paragraphs without stopping to think about editing.
Unedited writing is, in the words of Annie Lamott: shitty. And so it should be. If you’re stopping every three words to check what you’re doing, you’re going to take days to write a disjointed, awkward piece. That’s where using an editing checklist comes in.