Luxury bag Extended product
1. Need recognition
-1.1 Explain why your needs occurs.
ANS Because brand names of the bag which are the most popular at the moment and to show the luxury for yourself.
-1.2 Any stimuli that affect needs.
ANS As private demand and is a personal preference.
2.Information search.
-2.1 Which type of information that you engaged?
ANS Ongoing information search. Already have but we want the new model of the bag.
-2.2 Where did you get the information?
-Internal search because individual needs
External search because the people beliver in the trend so that we have to follow social media.
2.3 Any factor impact on information search.
-because it expensive so we have spend a lot of time for decide to buy it
ACTUAL RISKS (include all)
1.Mamy brand and many model to choose = functional risk
2.Time risk = spend a lot of time for decide to buy it
3.Financial risk = a lot of many to buy it
4.Social risk = follow social trend and to show the luxury and their own money.
3.Evaluation of alternative.
3.1 What are you evoked set / inert set and choice set?
ANS Evoked set (Prada, Chanel ,Louis Vuitton ,Dior)
Insert set (Chanel ,Dior)
Choice set (Louis Vuitton ,Chanel)
3.2 Show how to use compensatory rules.
BEAUTIFUL PRICE TREND BENEFIT OVERALL
SCALL
IMPORTANCE
WEIGHT 1 3 2 4
LOUIS VUITTON 8 9 10 9 36
CHANEL
10 10 9 9 38
PRADA 9 9 8 8 34
DIOR 9 8 8 7 32
4.Purchase
4.1 What brand did you choose? (why?)
ANS Louis Vuitton because it popular and have a style is identity and cheaper than chanel.
4.2 Where did you buy?
ANS Duty-free and famous shopping mall in worldwide.
4.3 When did you buy?
ANS When I have enough money.
5.Purchase
ANS My dissonance is satisfy because a long time to collect money and purchase decisions. We are very satisfied with this.