But, you weren’t the first to figure that out. Several years earlier, Yahoo! senior executive Brad Garlinghouse wrote what came to be known as the “Peanut Butter Manifesto,” in which he said, “I’ve heard our strategy described as spreading peanut butter across the myriad opportunities that continue to evolve in the online world. The result: a thin layer of investment spread across everything we do and thus we focus on nothing in particular. I hate peanut butter.