Connect the Points A connective is simply a technique of using words and phrases to tie ideas together. The advantages of connectives are that they make your speech flow smoothly, help the audience jump from one point to the next, and give your overall presentation a natura cohesive feel. It also helps to remember that this is the first time your audience will hear your speech. Don't assume that they will automatically understand how your ideas fit together. You need to verbally them by the hand" and lead them from idea to idea. You also need to give them a framework for the speech, so they can see how all you ideas fit together as a unit.