Introduction to unileverUnilever was founded on 1 January 1930 by Antonius Johannes Jurgens and William Hulme LeverIncorporated here in 1948 Started building their factory at RahimYar KhanLBPL, the largest consumer goods producing company in Pakistan
3. Introduction to Procter & GambleIn 1837, Procter and Gamble was founded in Cincinnati by William Procter and Began. The company's first product was Ivory soap, introduced in 1879. Began working in the company in 1883 and served as president of the company from 1907-1930.
4. Mission statementUnileverTheir mission is “ To add Vitality to life”. P&GProvide branded products and superior quality and valuethat improve the lives of the world's consumer.
5. vision statementUnileverWork to create a better future every day byInspiring people and develop new ways of doingbusiness .P&GBe, and be recognized as, the best consumer products andservices company in the world.
6. Core valuesUnileverAlways working with integrityPositive impactWorking with othersContinuous commitmentP&GPeopleIntegrityPassion for winning
8. Brands Offered By P&G
9. Project on V/s
10. Sun silk introductionIt was launched in 1954 inUnited kingdom. sun silkwas introduced in Pakistanin 1989 with three variantsRelated to hair type. Sunsilk has not been able togain desired share inmarket. LBPL relaunchedsuns ilk in Pakistan in2000.
11. Market segmentation of sun silkSun silk shampoo will be using gender and age as the basis for segmentation. This segmentation is Demographic segmentation.Market segment of female of age 16-21Market segment of female of age 21-4040 above
12. Target market of sun silkTheir main target market is females between the age group 16-40. But in their promotional activities, they cover the whole market.These segment s are the best to make accurate promotional strategies to earn the market interest.