The strength of the brand is quite successful in terms of well-known consumer [Brand Awareness]. - The reputation of the brand that consumers recognize as the national airline. This is a brand leader in the UK [Brand Leader]. - A Hub for Home And covers the entire ASEAN also opened the issue of liberalization. Which is an advantage over competitors. Further, it may make the airport or to a base with a landmark that cares about the environment policies of ASEAN would be a bit better.