Researchers from the University of Liverpool in the United Kingdom exposed 60 children, ages 9 to 11, to both food advertisements and toy advertisements, followed by a cartoon and free food.
The children ate more after the food advertisements than after the commercials for toys, the study found. The obese children in the study increased their consumption of food the most (134%) after watching the food ads, compared to overweight children (101%) and normal-weight children (84%).
Taking the 'Junk' out of Junk Food