Clarity. A positive returns experience starts with clear communication. It’s the only way customers will know what to expect.
Online retailers should make their return policies simple to understand and easy to find on their websites. A good policy outlines what can be returned, whether customers will be granted a full refund or store credit, how long they have to make a return and if return shipping is free. Taking the time to clearly spell out these details will show customers that the business is one they can trust.