Consumers tend to evaluate products by considering either their intrinsic (e.g. taste, design and ingredients) or extrinsic cues (e.g. brand, price and COO). A cue can be defined as all informational stimuli available to the consumer before consumption. When consumers are less involved in a given product category, they will rely more heavily on relatively fewer cues, such as COO (Zafar et al., 2012). Country image first appeared in a research paper written by Nagashima in 1970. He defines the term as: ―Consumer holds particular picture, reputation, and stereotype towards products of a specific country. This image is formed by the country’s representative product, political and economic background, and historic tradition variables, which means overall country image‖ (Nagashima, 1970). In addition, Roth and Romeo (1992) assert that defining country image should clearly reflect its relation with product recognition. Therefore, they redefine country image as: ―Consumer forms his/her understanding to specific country based on his/her recognition of advantages and disadvantages of manufactured and marketed products from a specific country in the past‖ (Roth and Romeo, 1992).