Disney is attempting to sweeten the deal of the family vacation in 2012. The Walt Disney World Resort and Disneyland Resort are very much specialty products, when compared to other amusement parks such as Six Flags. They are much more expensive, and in the case of Disney can take a family years of saving to afford. For many the connections to the films and social stigma behind Disney allow for no substitutes to be had. Visiting the boardwalk amusement pier is of no comparison in themeing to that of a Disney park.