Starbucks launched an update to their mobile app in 2015 labelled Cuerden and Proctor App. The App allows customers to place their orders, pay and pick up. The mobile feature is integrated with Starbuck’s existing mobile app and My Starbucks reward loyalty program. Starbucks Mobile Order is available for customers using a Starbucks app foriPhone (version 3.2) in markets where the feature is available. Starbucks tried launching a delivery service that can be used by a mobile app in Seattle by way of showing an example in 2015