Teachers always feel frustrated when their message cannot get through to their students, or when they can see that students lose
their motivation for learning English. However, motivation has always been a pivotal concept in the study of language learning.
Therefore, this paper is devoted to a few issues on motivation in the learning of English at the Faculty of Informatics and
Management of the University of Hradec Kralove in the Czech Republic. More specifically, the paper determines several driving
forces or incentives which might make students motivated to learn L2.
© 2011 Published by Elsevier Ltd