The campaign, "share a Coke, ...." is an interesting market. It uses the concept of (Marshall McLuhan) is the "Medium is the message", or "the media is the message" that can help increase the value of trading and a symbol of the brand. Ever since the “Share a Coke” campaign raise in the Thailand earlier this summer 2014, Thailand is the first country in Asia to see Coca-Cola's campaign "Share a Coke,..." campaign in which people's nicknames and their are printed on 250 million cans and bottles of Coca-Cola. The campaign is aimed at encouraging Thai people to express their feelings and connect with one another. I like this campaign because "Share a Coke,... " is succeed around the world increasingly. I think this concept so cool make the Thai peoples look for to nickname and want to have identity of its own's cans or bottles are their printed nickname on