Hard Elements
Strategy. Starbucks has to be concentrating on the quality of its products at the same time offering excellent level of customer services. The main strategy for the company is to increase revenues through effectively positioning Starbucks stores as ‘third place’ environment.
Structure. Flat management structure needs to be achieved through de-layering. Specifically, the positions of assistant managers need to be eliminated within the stores, after which there will be only three levels of management – store manager, shift manager and customer assistants, thus considerable amount of costs can be saved and organisational efficiency can be increased.
Systems. Rather than daily roles among customer assistant being appointed by shift supervisors, the rotation system of duties needs to be introduced that will reduce the potential of conflicts among the workforce, and the work process would be more interesting.