Ours product is cost leadership, which everyone can eat except Muslim and vegetarian. Ours company sell products in Phuket and rather get high profit, because in Phuket has Muslim 25%, Buddhism 73% (Phuket Buddhism Office, 2552). In the future, if ours company want to expand branch to other province and other country, ours company will select the place that has few Muslim. However, the business will be grown up so, ours company has plans to get more profit by change pork to chicken, sell in the places that has Muslim such as three southern border provinces, Arab Arabia and maybe has the adaption appropriate flavor with that area.