Online augmented reality actually brings the store to the eCommerce shoppers. Augment is an AR solution that has helped retailers show their inventory through augmented reality. Northern Lighting wanted their customers to try their products at home before buying them, so they use Augment to create interactive shopping catalogues. The premium lighting company allows buyers to pick from their online inventory and launch the virtual lamp at true-scale in the physical space in front of them.
Northern Lighting uses this AR catalogue, both in-store to show products that aren’t available on-site, as well as appeal to the online shoppers who want to personalize their experience. As the relationship between AR and retail continues to mature, augmented reality will have an impact in every stage of the process.