In FY 2015 we have many the product of Vitamin and supplement competitor such as Maga, Vista and etc. Moreover, new competitive is local product which they produce in Thailand so, they has get GP as more as the company's GP. cause seriously impact on the company. And they managed their many Chanal advertiment such as TV , Radio and and promotion in current period. For example decrease price, the result is we have to shere our consumer to other competitor. Many competitor occurred in the market can make more choice for consumer so, they selected the lower price first in the same kind of product.