consider and attempt to estimate the other party's priorities. What trade-offs can you offer that enhance the agreement's value for both sides, or that might be neutral for the other side but a boon for you? If your counterpart had a scoring system like yours, what do you think it would look like? Call people who might have information or insight into the other party's priorities. Build a scoring system like you own that estimates their priorities, and use it to design some potential trade-offs.