Best Attractions & Activities: The Biggest Little City in the World's most famous landmark is the Reno Arch, located downtown on Virginia Street. The famous lighted arch went up in 1926 to celebrate the completion of the Transcontinental Highway. In 1929, the famous motto was decided in a contest put on by the city. The latest arch was put up in 1987 and in 2009 was fitted with highly energy efficient 2.5 watt LED bulbs. The old incandescent bulbs were given away to spectators to commemorate the event. The Old Reno Arch from 1964 is now up by the National Automobile Museum on Lake Street. The Reno Arch is one of the most photographed structures in the world. Another Reno Arch is located on Lake Street by the National Automobile Museum. It is the arch that was taken down in 1964 and ended up in a scrapyard for a while. It is smaller, but more classy than the current arch.