2. Don’t nest views
Views can be convenient, but you need to be careful when using them. While views can help to obscure large queries from users and to standardize data access, you can easily find yourself in a situation where you have views that call views that call views that call views. This is called nesting views, and it can cause severe performance issues, particularly in two ways. First, you will very likely have much more data coming back than you need. Second, the query optimizer will give up and return a bad query plan.
I once had a client that loved nesting views. The client had one view it used for almost everything because it had two important joins. The problem was that the view returned a column with 2MB documents in it. Some of the documents were even larger. The client was pushing at least an extra 2MB across the network for every single row in almost every single query it ran. Naturally, query performance was abysmal.