McDonald (2002) instructed ways on how to build an e-commerce application. The slide does explain a lot in terms of application, blueprints e-commerce application design, designing and implementing the business model. The author also shows what features you might look for in an application server. He went over advantages of horizontal layers, advantages of vertical tiers, affect of layers and tiers on capabilities and the process of architecting the sample application. The study does shows the technical part of e-commerce and decision support system, however, this study does not clarify terms that is use clearly, making understanding hard.
Brown (2006) explained about how to improve customer experience in using e-commerce. The author also discuss that integrated customer experience research methods are a critical tool every business needs to win high-value customers and keep them coming back in order to ensure satisfaction with the customer experience. He mentioned that many Web businesses do not provide a compelling customer experience; some sites are simply unusable, while others fail to provide content, goods and services that match their customers' needs and expectations. The limitation of this article is that the authors did not identify in a greater depth the relative importance of each methods and concepts.