From its unlikely origins, Red Bull has grown into a massive enterprise. Last year, the company sold 4.2 billion cans of the drink with revenues of more than $5 billion, a 16 percent increase over the year before. As Red Bull's growth continues, Mateschitz has no in- tention of slowing down. In fact, he confess, he has always been attracted to the idea of creating an independent nation state-the country of Red Bull. "The rules would be simple. Nobody tells you what you have to do-only what you don't have to do.