Time Horizon: This relates to whether information is on past event (historical information), present situations; toward future activities and events. Information provides a perspective on what happened at an earlier time. It may be examined to see if progress has been made or if situations have improved since then. Universities frequently examine historical information to see if teaching and learning have improved or remained the same compared with those of the past. Historical information is thus valuable in the evaluation of the university’s performance. However, it is critically important to evaluate the trustworthiness and accuracy of historical information. To avoid misleading results information managers should repackage information to suit the environment.