WE ARE COMMITTED TO CREATING A MINIMUM OF 1 MILLION PAIRS OF ULTRABOOST WITH PARLEY OCEAN PLASTIC™ BY THE END OF 2017. BUT THIS IS JUST ONE PART OF OUR WORK. AS A FOUNDING MEMBER, ADIDAS SUPPORTS PARLEY IN COMMUNICATION, EDUCATION, RESEARCH AND DEVELOPMENT, DIRECT ACTION AND ECO INNOVATION. OUR OCEAN PLASTIC PROGRAM IS LED BY THE PARLEY A.I.R. STRATEGY TO AVOID VIRGIN PLASTIC, INTERCEPT PLASTIC WASTE, AND ULTIMATELY, TO REDESIGN NEW ALTERNATIVES BECAUSE WE’RE IN THIS FOR GOOD. SIGN UP TO FOLLOW OUR ONGOING ECO-INNOVATION MISSION AND FUTURE PRODUCT LAUNCHES.