information of the product and lastly the timely delivery
of the product. Eco-friendly contents add value to the
product. A total of 85.8 percent of the respondents agreed
with this statement while 81 percent of the respondents said
that even eco-friendly packaging adds more value to the
product. In contrast to the logical conclusion we find that only
69 percent of the consumers responded that Eco-friendly
contents are being preferred in purchasing decision over unfriendly
contents. A total of 70.3 percent of the respondents
think that organic food is costly. And 67.1 percent of the
people believe that more price can be paid for the eco-friendly
and healthy contents of the product (Figure 4).