Beyond bringing Gobi’s factory up to date, the new technology allows the company to create new product types that will add more value and achieve higher export and revenues. Since around 80% of the company’s revenue comes from exports, most of which is raw cashmere without any value added in Mongolia, Gobi turned to developing products that can meet the changing demands of international markets. For example, Gobi also produces half-finished knit products (which are made of a mix of cashmere and wool) and processed cashmere fiber, which are of lower quality and therefore fetch lower prices. With the new technology installed in the company’s factory, it can produce finished products that are extremely thin, light, and of high quality. Such products are more suited to markets in warmer climates, and with increased revenue from these new products, Gobi can decrease its production of lower quality products that bring in less revenue.