The illusion shattered almost from the beginning. Back in 2012, BuzzFeed revealed directions for saving Snapchat videos – along with a comment from Snapchat’s Evan Spiegel that “There will always be ways to reverse engineer technology products — but that spoils the fun!” And in a story for Forbes last year, writer Kashmir Hill further uncovered how inaccurate Snapchat’s tantalizing image of transience really is, and how easy it can be to pull supposedly deleted images from it. There are now a bazillion tutorials out there on how to take a screenshot of a Snap without the sender even knowing. Last spring, Snapchat settled with the FTC over charges it had “made multiple misrepresentations to consumers about its product that stood in stark contrast to how the app actually worked.” At the time, the company announced it would “continue to invest heavily in security and countermeasures to prevent abuse.”