The WHR campaign in Malaysia has reached its ninth year and its main objective is to raise funds in order to provide food resources in hunger stricken areas both nationally and internationally. Similar to the past, a portion of the funds will be allocated for the United Nations’ World Food Programme while the majority will be distributed locally.
Throughout the years the campaign’s focus has been food related where funds have been utilized to help feed the less fortunate. Among the efforts and activities carried out for the fund’s distribution is the ‘Step Out, Stop Hunger’ WHR Distribution programme, whereby selected families throughout Malaysia receive a donation of daily kitchen items and monetary aid for six months. In addition, the funds have also been distributed through collaborative efforts with several NGOs including HOPE Worldwide Malaysia, PERTIWI and KECHARA soup kitchen, Malaysia Red Crescent, as well as Government Bodies and cash sponsorship to charity homes throughout Malaysia.